Prada completes Ocean Beyond schooling programme with Unesco and colleges
A calendar year back, Italian luxurious fashion home Prada teamed up with Unesco’s Intergovernmental Oceanographic Fee (IOC) for the educational programme Sea Further than, a tailor-produced pilot venture for secondary educational facilities all-around the globe to raise awareness on ocean preservation and sustainability. The two companions have now introduced the completion of the undertaking and introduced its very last section.
The goal of Sea Over and above is to educate the new generations about adopting additional responsible and conscious behaviours toward the ocean and its sources, endorsing sustainable use in line with the United Nations 2030 Agenda and its 17 Sustainable Progress Aims (SDGs).
Selling ocean literacy among the young generations around the world
During the to start with stage of the task, which lasted from Oct 2020 to January 2021 and was delayed thanks to the Covid-19 pandemic, high faculty academics in 10 cities close to the world (Berlin, Cape Town, Lisbon, London, Mexico Town, Milan, New York, Paris, Shanghai and Venice) took component in webinars executed by UNESCO-IOC gurus, in which they been given teaching on how to produce an instructional module focused to the topic of ocean sustainability.
Just about every 1 of the ten educational facilities received a “Sea Beyond” toolkit created of recycled cardboard, containing educational as very well as imaginative products to empower learners to engage in an energetic position in a world-wide ocean sustainability motion.
“For the Prada Group, the promotion of lifestyle and schooling is an integral element of the sustainability approach. The collaboration with Unesco embraces this path and translates it into a immediate channel of conversation with students all around the earth. We are very pleased to see the creation of an ocean awareness job from what was originally a item innovation and sustainable resources initiative,” commented Lorenzo Bertelli, head of marketing and CSR for the Prada Group, at the starting of the project.
University student sea ambassadors create recognition strategies
For the duration of the project’s second phase, which started off on 25th January 2021, pupils, as genuine “sea ambassadors”, have been tasked with acquiring consciousness strategies concentrated on ocean preservation as portion of an worldwide level of competition.
An international jury will decide the profitable marketing campaign, which will be introduced at a digital event on 26th March 2021. The jury involves Italian writer Alessandro Baricco aquanaut, oceanographic explorer and environmental advocate Fabien Cousteau environmental artist Anne de Carbuccia maritime scientist and social entrepreneur Kerstin Forsberg and Italian gold-medalist cost-free diver Alessia Zecchini.
They will be joined by Prada Team CSR head Lorenzo Bertelli and Vladimir Ryabinin, ICO government secretary and assistant director typical of Unesco, and intercontinental personalities who have devoted their expertise and careers to conserving the ocean. Brazilian marine activist and artist Patricia Furtado de Mendonça will reasonable the function.
The taking part schools consist of Aristoteles Gesamtschule Bernau – Montessorischule Niederbarnim, Berlin (Germany) Protea Heights Academy, Protea (South Africa) Escola Básica e Secundária Anselmo De Andrade, Alamada (Portugal) Agrupamento de Escolas de Vialonga, Vialonga (Portugal) the Kingston Academy, Surrey (United kingdom) Colegio Latino, Villahermosa, Tabasco (Mexico) Istituto Marcelline Tommaseo, Milan (Italy) New Rochelle Large School, New Rochelle (United states) Lycée Intercontinental Saint Germain en Laye, Saint-Germain-en-Laye (France) Shanghai Large College Global Division, Shanghai (China) and Benedetti Tommaseo, Venice (Italy).
The winning campaign will be showcased on Prada’s and Unesco’s social media channels as perfectly as their websites. In addition, the university of the picked task will get an award and the sum of 5,000 euros to be invested in educational supplies.
The whole celebration will be reside-streamed on www.pradagroup.com, starting from 2.00 pm CET on 26th, March 2021.
Images: Prada Team Sea Beyond