CUP & Assessment Launches New Brand

Cambridge University Press & Assessment has launched a new extension of its model for its English studying and assessment products and solutions, utilised around the entire world by tens of millions of college students and lecturers. This consists of Cambridge English Skills, programs, guidance, and electronic methods to enable people today discover English and prove their expertise to the globe. Cambridge’s new glance and feel for its English variety also consists of the guarantee “where your planet grows.”

Francesca Woodward, world-wide running director for English, suggests the new manufacturer will give the firm a powerful, one id going ahead: ‘‘Last 12 months we merged our publishing and assessment functions, and now our team operates even a lot more closely alongside one another to produce the very very best options for English language learners and teachers throughout the world. In the earlier, learners and lecturers have taken exams and utilised textbooks and digital sources from various elements of our Cambridge family members, and our new single brand name for English brings all of this together less than a person roof. It can help us to exhibit the environment that we generate unique understanding and evaluation ordeals that could only arrive from Cambridge.”

Woodward additional, “As aspect of our determination to the environment, we’re not asking our associates and distributors all-around the world to throw away existing branded supplies. We want them to get a stage-by-move technique to the transition to our new Cambridge brand for English.” 
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