Celebrating B Corp Month: How Becoming a B Corp Can Enhance Your Business

Just about every 12 months in March, Rubicon® proudly celebrates B Corp Month alongside with the rest of the United States and Canada. We have held our standing as a Accredited B Corporation for a ten years which, among other items, demonstrates our commitment to a lifestyle that rewards and values staff engagement.

In 2012, Rubicon attained Licensed B Corp status for the 1st time, and because then we have elevated our assessment rating every calendar year, which is a testament to the dedication of all of our workers, from the government degree to our superb Customer Care staff that performs tricky to deliver the highest stage of assistance achievable.

What Does it Indicate to be a B Corp?

The B Lab International internet site states that a B Corp Certification exhibits that a organization is meeting superior criteria of confirmed efficiency, accountability, and transparency on several elements this sort of as employee positive aspects, charitable offering, and provide chain tactics. Certification is based mostly on a few primary conditions:

• Demonstrating high social and environmental overall performance by attaining a B Impact Evaluation rating of 80 or earlier mentioned
• Creating a commitment to changing their company governance framework to be legally accountable to all stakeholders
• Preserving transparency by permitting information and facts about their effectiveness to be calculated from B Lab’s expectations and designed publicly available on their B Corp profile on B Lab’s web-site

How B Corp Certification Can Boost Your Enterprise

As I noted higher than, a business ought to improve on its environmental, social, and governance (ESG) tactics in buy to accomplish B Corp position. While producing these advancements is wonderful from a internet marketing and general public relations standpoint, the rewards do not end there. Enhancing on these aspects of a company is significant to customers and personnel, and elevates a company’s bottom line.

The the greater part of shoppers agree that they are additional very likely to choose a manufacturer that techniques environmental and social accountability over 1 that does not, and they plan on expanding the total of environmentally welcoming products they invest in in the in close proximity to future.

From an staff standpoint, businesses with potent sustainability practices observe an maximize in efficiency, loyalty, and in general talent attraction and retention. Lots of possible staff members take this into consideration when seeking for work opportunities, and in a lot of circumstances it can be a choosing factor for accepting a place.

Creating environmentally helpful adjustments these types of as lessening electricity use or substance use can also help save a corporation income. Lowering electrical energy and drinking water utilization or encouraging the use of reusable bottles, cups, and utensils around one use products and solutions can make a sizeable beneficial impact on a company’s bottom line.

Rubicon is proud to have been B Corp Accredited for 10 decades, and we will carry on performing really hard to retain its certification and improve its ranking. B Corp Certification is some thing all companies should look at obtaining, and a thing staff members really should find out in the firm for which they pick out to get the job done.

Jennifer Thompson is Vice President of Talent and Society at Rubicon. To keep ahead of Rubicon’s bulletins of new partnerships and collaborations about the environment, be guaranteed to adhere to us on LinkedIn, Fb, and Twitter, or speak to us today.