Is your domain name fit for your business?
Domain names identify websites. It is part of the Domain Name System (DNS) that lets internet users type words instead of numbers. Your domain name is more than just practical. Customers often first see your brand on your domain. This applies to freelance photographers, small businesses, and multinationals. Your domain is nearly as important as your logo and brand name.
Customers may distrust a long URL. If it’s hard to remember, visitors may not return. Your domain name should be short and memorable.
Additionally, there are several check points to see if your domain name is fit for your business or not. This article gives a check list of these aspects. So, if you want to know more, sit tight and keep reading.
1. Keeps your brand unique
Unique domain names might help your website stand out and avoid legal complications. It also aids business promotion. If your site is part of a larger brand, you should consider your domain name while creating the brand name.
Even if you work for yourself, your work and website are part of your brand. If you have a private therapy practise, your entire name and field could be part of an original domain name that makes you stand out. This URL is good: janesmithpsychology.com.
Geolocation in domain names is another powerful way for businesses to reach local customers (e.g., laautoshow.com).
2. Builds and protects your brand and is relevant to the category
Domain names can develop brands. It strengthens your brand and helps consumers remember and return. As people who remember your name can tell their friends, it boosts word-of-mouth. Premium domain names protect brands. You could lose consumers if your competition chooses a similar domain name. If your domain name is not a fit for the category or true to your brand name, consider that the domain name does not fit your business.
3. Gives you respect and authority
Why would people think you’re making a fantastic product or service if you won’t afford to register a domain? How can you prove your worth? A valid domain name for your website and email address will boost your knowledge, credibility, and authority online and off. If your domain name is memorable and trustworthy, customers will trust your business. A good domain name shows that your firm is tech-savvy.
4. Ensures your Domain is pronounceable and spellable
You want a unique domain name. Novelty can be bad. To get a.com extension or be cute, you may confuse your audience by changing the spelling of a common word. Word-of-mouth advertising is effective if people can pronounce your domain. This makes the name easier to remember, increasing the likelihood that visitors will share the site.
More companies are choosing 4-letter domains with easy pronunciations. Domains have aftermarket value and are memorable. If the business fails, the domain(s) can be sold. Snap and Meta use c-v-c-v, a common 4-letter pattern.
5. Avoids hyphens and doubled letters
Hyphens are still used in some European countries to create domain names (www.deutsche-bank.com). Unfortunately, saying “dash” or “hyphen” out loud is difficult. They make domain typing harder. This can start a bad User Experience (UX) and frustrate users. Worse, they may give up and end up on another website. Avoid non-letters when brainstorming domain names, with some exceptions. Replacing letters with numbers makes the name easier to mistype.
Doubled letters invite typos. Reading and typing doubled letters is difficult. Typosquatting and traffic theft may result from frequent mistakes.
6. Short Domain Name
Short domains have several advantages. First, they’re easier to remember and type faster. Thus, they prefer positive UX. As mobile internet use rises, this is crucial. Short domain names reduce autocorrect surprises for mobile users. Long URLs also deter visitors. Users may be suspicious of a domain with too many keywords.
Conclusion
Here is hoping that you have understood this article. If you have not registered a domain name yet, you can get in touch with a reliable domain name registration company to do the same. It would be great to start your website with a trustworthy provider. Hoping you enjoyed reading this bit. Till then, keep reading and have a great day!